Write an Editorial Brief That Prevents Rewrites

Write an editorial brief as a decision record. Define the reader, the action or decision the article should enable, and the risk it should avoid.

Audit a blog post in separate passes. Compare the title, opening, headings, conclusion, and metadata promise with the body.

Create one record per article, with a specific reader question, an owner, a current status and separate dates for drafting, review and publication.

Write alt text that supplies the information or function an image contributes in its specific page context.

Editing Systems · 4 min