All articles
Everything on The Draft Bench, organised by topic.
Editing Systems
- How to Audit a Blog Post Before Publishing — Audit a blog post in separate passes. Compare the title, opening, headings, conclusion, and metadata promise with the body.
- How to Write Alt Text for Blog Images — Write alt text that supplies the information or function an image contributes in its specific page context.
Planning Tools
- Blog Content Calendar: A Small-Team Workflow — Create one record per article, with a specific reader question, an owner, a current status and separate dates for drafting, review and publication.
- Write an Editorial Brief That Prevents Rewrites — Write an editorial brief as a decision record. Define the reader, the action or decision the article should enable, and the risk it should avoid.