Blog Content Calendar: A Small-Team Workflow
Create one record per article, with a specific reader question, an owner, a current status and separate dates for drafting, review and publication.
Planning Tools
A brief should remove consequential ambiguity while leaving the writer enough room to write. These tools specify reader, decision, scope, evidence, deliverables, and review criteria without scripting every transition before research has met the subject.
Write an Editorial Brief That Prevents Rewrites
Write an editorial brief as a decision record. Define the reader, the action or decision the article should enable, and the risk it should avoid.